• Snapbac to Enter Activewear Arena

    1 month ago - By WWD

    Kevin Bello believes he's built a better mousetrap when it comes to performance activewear.
    The Los Angeles-based entrepreneur, who has a background in medical devices and marketing, has created Snapbac, a line of men's and women's apparel that addresses all the needs of today's athletes.
    Bello said the collection will address all three phases of performance athletics: the warm-up, the workout and the cool-down. Snapbac employs medical-grade compression in its tights and tops with a patented dual-layer system of design in which thermal therapy pods can be inserted.
    The pods can be heated...
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