• La Rinascente Unveils Special Windows for Milan Design Week

    7 monthes ago - By WWD

    ARTY WINDOWS: Rinascente teamed with Georgian artist Vajiko Chachkhiani to celebrate Miart and Milan Design Week, the two international events hosted in Milan Apr. 12-22.
    For the occasion, the artist, who represented his native country at the latest edition of the Venice Biennale, created a striking installation for the windows of the department store facing Milan's Duomo Cathedral.
    Called “Under the Midday Sun,” the project includes eight blue unfinished sculptures representing a cotton picker, a tiger and a horse, all surrounded by dry bushes and bare trees shaken by the wind.
    “This is...
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  • Juventus to Unveil ‘Undici' Experiential Retail Project at Milan Design Week

    7 monthes ago - By WWD

    MILAN - Turin-based soccer team Juventus is taking on Milan Design Week to unveil the pilot edition of its new “Undici” project.
    On Saturday, the soccer club, which is controlled by the Agnelli family, will host a cocktail party to showcase the new “brand experience format,” which “wants to offer a meeting place where people can play, learn, eat and shop,” explained Silvio Vigato, head of brand, licensing and retail at Juventus.
    Debuting with a temporary format inside a post-industrial venue, which is part of fashion label No. 21 headquarters in the heart of Milan, “Undici” is developed in...
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