• Net-a-porter on Keeping Exclusive Capsules Actually Exclusive

    4 monthes ago - By WWD

    CAPSULE CRAZY-Another day, another “exclusive” capsule collection. If that adjective fails to excite any longer, you'd be joining a growing set of voices in that view.
    Conscious of consumer fatigue and a saturation point for limited edition products, Net-a-porter is trying to reinvent the future of an exclusive capsule.
    Calling it “a work in progress”, Elizabeth von der Goltz, global buying director for Net-a-porter said, “We've done them for such a long time. All of them almost have to be brands-we can't say we don't -but we like to be the only retailer you're doing an exclusive...
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