• The Rebranding of Preppy

    1 day ago - By WWD

    One sunny afternoon a gentleman in his late 40s walked into Rowing Blazers‘ New York pop-up on Rivington Street. He asked the brand's founder, Jack Carlson, to join him next door for ice cream at Morgenstern's, where he proceeded to offer Carlson unsolicited advice about his line. The man was a Princeton graduate, preppy and pleased with the brightly colored rowing blazers and rugby shirts Carlson designed, but didn't like the T-shirts he created with Joe's Pizza.
    “He said something like, ‘They have no place in the brand,'” recalled Carlson, who is 31. “I was polite, but in my mind I was...
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