What's Next for Dries Van Noten?
1 month ago - By WWD
PARIS - Obsessed with gardening and prized for artful use of botanical prints on his fashions, Dries Van Noten seems like an ideal designer to extend his brand into the fragrance universe.
And there may well be one or several scents - floral ones perhaps - in the near future, given his new majority owner is Puig, the Spanish company prized for its olfactory storytelling.
E-commerce could be another growth vector for a brand established in 1986 and still not yet in present in an array of categories, including homewares - a perfect canvas for a designer so adept at rich color and pattern.
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