Gap exits bridal market
6 monthes ago - By Fashion United
Gap Inc. is following in the footsteps of their competitor J. Crew and exiting the bridal industry. J. Crew had already ceased doing bridal collections in 2016.
Gap's concept Weddington Way, which operated within Banana Republic stores, wasn't the hit they were expecting it to be. The company plans on shuttering the category entirely within the next few months. Gap Inc. hopes to continue serving customers online, but orders are only guaranteed until
The end of the bridesmaid dress focused brand comes at a tough time for the market, where even David's Bridal, one of the country's...
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