"Paris On Air" Saw the City of Lights Celebrating the Impact of the Nike Air Max
6 days ago - By Hypebeast
Having already visited Shanghai and London, Nike took its celebration of the Air Max to Paris and its Cité de la Mode et du Design. Through its "Paris On Air" event, Nike offered the creative youth of Paris and its surrounding suburbs a chance to create the Grand Paris Air Max, however only 200 of the 2,400 candidates were selected to access the design classes held over the weekend. These sessions lasted more than three hours and helped the creatives structure their design of an Air Max inspired by the Grand Paris project, taking it through every step of the design process.
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