Southeast Asia's New Retail Magnet: The Philippines
25 days ago - By WWD
MANILA, Philippines - Last month, Uniqlo unveiled its newest store in the Philippines at the Glorietta 5 mall in Manila's central business district of Makati City.
The founder and president of parent company Fast Retailing Co. Ltd., Tadashi Yanai, flew into Manila for the by-invitation-only preopening party. The event included a sake barrel-breaking ceremony and the introduction of Uniqlo's local brand ambassadors - among them former Miss Universe Pia Wurtzbach - who appear in the campaign “Future Heroes” with the tag line “Our Future Is Here” and billed as “a celebration of Manila's...
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