Jay Z Named President of Basketball Operations at Puma
5 monthes ago - By WWD
Jay Z will have an executive position at Puma.
The artist and entrepreneur has joined the sports brand as president of basketball operations and will work on player signings, product design and marketing strategy.
The appointment came on the same day that Puma said it was relaunching its basketball division. It hosted an event in Brooklyn with former New York Knicks legend Walt “Clyde” Frazier, who was honored with a lifetime Puma contract.
Walt “Clyde” Frazier and Deandre Ayton
Getty Images for PUMA
This relaunch comes shortly after Puma signed Deandre Ayton, Marvin Bagley and Zhaire...
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PUMA Basketball Relaunches with JAY-Z as President of Operations
5 monthes ago - By Hypebeast
PUMA Basketball is back! The German sportswear brand announced it's return to the hardwood today with a number of headlines, including the signing of JAY-Z as its president of basketball operations. According to PUMA's global director of brand and marketing, Adam Petrick, via Complex, JAY will have a hand in selecting endorsees as well as assisting with the overall concept and direction of the brand.
"What's important to him on a day like today is that it's clear we're making a serious push with players like Bagley, Ayton and Smith." said Petrick. "We're making a serious statement about...
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