Self-destructive behaviour: Burberry not alone
23 days ago - By Fashion United
Burberry, which has been in the crosshairs for burning tens of millions of dollars of its products, is far from the only firm to destroy unsold goods to maintain the exclusivity and luxury mystique of their brands.
In its annual report the British fashion firm acknowledged that it had burned unsold clothes, accessories and perfume worth 28.6 million Pounds
More than a third of the products destroyed were perfumes, which the company said was due to the rupture of its licence with US fragrances manufacturer Coty.
Since Thursday, when that piece of information buried in its 200-page report...
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