• An Ongoing Guide to the Digital Paris and Milan Men's Fashion Weeks

    19 days ago - By AnOther

    Hermès
    Concept: An eight-minute film simulating the final seconds of preparation before a traditional fashion show
    Collection: A light, luxuriant and achingly elegant summer wardrobe which aimed to be both casual and carefree
    Quote: “What is beautiful must be useful,” said artistic director Véronique Nichanian.hellip;
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  • Video: Prada presents SS21 film for Milan digital fashion week

    Video: Prada presents SS21 film for Milan digital fashion week

    19 days ago - By Fashion United

    Prada presented its menswear offering during Milan fashion week men's
    Spring/Summer 2020 this week via a 12-minute film. The minimalist setting, black and white outfits and suspenseful music set an ominous tone to the short film presented by Willy Vanderperre. The models cast only dark shadows as they walk towards the camera with a bright white screen behind them, followed by a presentation of pieces shown only in stills. Watch this abstract presentation of Prada menswear for Milan's first digital fashion week.
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  • Paris online fashion week closes with digital bang, but could learn from Netflix

    19 days ago - By Fashion United

    France's Fédération de la Haute Couture et de la Mode hosted the first menswear online fashion week which largely corresponded to its physical calendar, with most of its stable of brands opting for digital presentations or videos.
    From Dries van Noten to Rick Owens, Berluti to Loewe, online fashion week saw designers create collections despite the setback of Covid-19, and fully embrace the digital format, which so far has been received well by the industry.
    How do you measure success?
    Louis Vuitton's SS21 animation was nearing 3.5 million views on YouTube at the time of writing, compared...
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