Ted Baker to Introduce Men's Underwear, Lounge, Sleep
5 monthes ago - By WWD
Ted Baker is entering the innerwear category.
The apparel company, which is based in London, has signed a five-year licensing agreement with Delta Galil to develop, produce and distribute men's innerwear.
“I am delighted to collaborate with Delta Galil as Ted's exclusive underwear and loungewear partner,” said Ricky Green, global wholesale director at Ted Baker. “We're excited to introduce the collection to all markets and work together closely to develop the products.”
The collection will span men's underwear, loungewear and thermal base layers and pajama sets and will launch in spring...
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