• The Erdem for H&M Lookbook Has Arrived And We Want Everything

    8 days ago - By Glam

    Fast fashion/high-end designer collabs are notoriously hit or miss, but judging by the looks of H&M x Erdem, it's going to fall squarely in the former category. The full lookbook, which dropped today, reveals that the collaboration has stayed true to Erdem's signature feminine-with-an-edge aesthetic, with plenty of floral prints smattered on everything from tailored suits to slinky slip dresses. It's part Victorian, part masculine, a bit Courtney Love in the '90s, and-calling it now-it's going to be worth waiting in line for.

    “So much of the collection was actually quite personal and I...
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  • Erdem x H&M: See The Full Lookbook and Collection

    Erdem x H&M: See The Full Lookbook and Collection

    8 days ago - By Fashionista

    When Swedish fast-fashion retailer H&M announced back in July that its next designer collaboration would be with London-based label Erdem, helmed by Canadian and Turkish designer Erdem Moralioglu, it wasn't exactly a subtle affair. The capsule was teased with a...
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  • Erdem x H&M: the ballgown is taking over the high street

    Erdem x H&M: the ballgown is taking over the high street

    8 days ago - By The Guardian

    The latest designer collaboration from H&M is with Erdem, the Canadian Turkish designer known for his work with textiles, prints and ultra-feminine gowns. Expect faux-fur coats, jacquard dresses and florals for men. But is the high street ready for a £150 ballgown? Go big or go home: that is the new party dress code. Forget the little black dress, and get ready for the grand gown. When Erdem x HM drops on 2 November, the smart money will be snapping up a £149 party dress with intricate snowdrop embroidery on formal stiff jacquard, embellished with a traditional grosgrain bow and falling...
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  • ERDEM x H&M's Latest Lookbook Is for the Dapper Gentleman

    ERDEM x H&M's Latest Lookbook Is for the Dapper Gentleman

    8 days ago - By Hypebeast

    ERDEM and H&M , after teasing their collaboration with a video earlier this summer , have unveiled their unique new lookbook that was created by celebrated photographer Michal Pudelka. Pudelka emboldens the collection through the use of different elements and designs, such as flowers, while managing to capture the essence of the two brands.
    The photographer had this to say about his recent work, “ERDEM x H&M is a collection that really spoke to me, and I wanted to create for it a lookbook with a twist. I love to add elements of surprise and surrealism, and thought of details to enhance the...
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