Unmade: what if all clothing was made-to-order?
8 days ago - By Fashion United
Last month, Burberry came under fire after its annual report revealed the company burned 28.6 million pounds worth of unsold goods in 2017 - a desperate measure to avoid markdowns, which would hurt the brand's image of exclusivity. But the British luxury label is far from being the only one taking its unsold stuck off the market in such a drastic manner. Last year, fast fashion giant H&M was accused by a Danish TV show of burning approximately 12 tons of unsold garments every year. The truth is fashion brands of all niches often make more clothing items than they are able to...
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