Ulta halts brick and mortar growth in favor of tech innovation
1 month ago - By Fashion United
Beauty retailer Ulta announced at its recent investor conference that it plans to slow down its introduction of new store locations in favor of a focus on tech. Ulta currently operates 1,163 brick and mortar stores across the United States, and has been opening on average 100 new locations per year. Though it originally had projected a plan for 300 new stores in the next three years, Ulta now plans to decrease its plan. The retailer plans to open 80 stores next year, 75 in 2020 and 70 in 2021.
While its brick and mortar growth is slowing pace, Ulta's sales are growing, as are its...
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