• All the hottest stars who attended the Chanel Spring/Summer 2021 Paris show

    1 month ago - By Remix

    Despite COVID-19 restrictions, we were still graced with all the most anticipated events around the globe. We've ticked off the MTV VMA's, the Emmys and almost all of the major fashion shows. The pandemic can't stop us from celebrating that's for sure! We've had an immense amount of virtual events around the world which allowed a more inclusive experience for viewers. And with travel restrictions in place, celebrities still managed to participate either by virtually or physically. While some had to view the show from their couches, posing in front of a Chanel photocall, Chanel still...
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  • Digital hit: Dior's spring fashion show nears 100 million views

    Digital hit: Dior's spring fashion show nears 100 million views

    1 month ago - By Fashion United

    Dior is proving to be a master of engagement with the livestream of its spring summer 2021 ready-to-wear show garnering over 95 million views.
    Held on 29 September during Paris Fashion Week, a downsized audience didn't prevent the show from reaching a digital public.
    According to WWD Dior's show was livestreamed on 12 global platforms, where TikTok and Douyin received 27 million views. Including organic posts, the show video has been viewed more than 115 million times, and the hashtag DiorSS21 has been used 360 million times among Chinese Weibo users.
    Dior's digital success is back by...
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