• Moschino: Ready-to-Wear SS21

    29 days ago - By 10 magazine

    What makes a great fashion show in the Covid era? Ask Moschino's Jeremy Scott. Out of necessity, the catwalk has moved online and onto film. Some designers have revelled in the new format, others have floundered, but Scott has an advantage over the competition. One of the industry's great storytellers, he's always understood how to meld fashion and entertainment. So when he decided, deep into LA's lockdown, to do a fashion film instead of a live catwalk extravaganza, he knew exactly what he wanted. “My biggest desire is to put a smile on people's faces, to transfix them and transport them...
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  • Marni: Ready-to-Wear SS21

    Marni: Ready-to-Wear SS21

    29 days ago - By 10 magazine

    In lieu of staging a socially-distanced catwalk, Marni creative director Francesco Risso thought on a worldwide scale. During a time of great divide - both physically and in a political sense - the designer brought together his global creative community in a 15-minute documentary-cum-coming of age film dubbed Marnifest.
    “This one is not about the clothing. And yet it is all clothing,” said Risso, who is approaching his fifth year at the Milanese house, a quite remarkable accolade amidst today's ever-changing fashion cycle. He called upon the help of 48 artists, actors and musicians from...
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