• Adidas CEO: Market Share of Luxury Sneakers is "Irrelevant"

    2 monthes ago - By Hypebeast

    Despite all the buzz behind fashion-forward sneakers from the likes of Balenciaga and Gucci , what do actual sneaker companies think of the explosion of luxe runners and premium sport shoes? Not much, according to Kasper Rorsted, the CEO of adidas .
    “The high end and luxury brands are a minuscule part of the market," Rorsted said. "Take Gucci or Versace or something like that, their market share - and I mean this respectfully - is so small it's irrelevant,” Rorsted points out that the current sea change in footwear is the technology behind production. "The cost of 3-D print, which two...
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