Back to the Future: Brands Bank on Old Favorites for a New Crop of Shoppers
8 days ago - By WWD
LONDON - Fashion is having a flashback as retailers plunder brands' archives and luxury giants revitalize their greatest hits - the Fendi Baguette, the Dior Saddle Bag, the Prada flame and banana prints, to name a few - and mine the past for future profits.
Versace continues to pump out pieces from its successful Tribute collection, an explosion of Nineties gold baroque prints and flashy hardware that debuted in Milan last year on supermodels including Cindy Crawford, Naomi Campbell, Carla Bruni and Claudia Schiffer.
Prada's flame print has been licking its way across limited-edition tops...
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