Dior partners with Snapchat for AR sneaker try-on feature
1 month ago - By Fashion United
Dior has partnered up with Snapchat for an exclusive augmented reality experience allowing users to virtually try on sneakers before purchasing them.
In the new AR experience, Snapchat users can test six new pairs of shoes, including Dior's new B27 sneakers. After trying on the shoes, users can proceed to purchase them through Dior's profile on Snapchat or the retailer's website.
Snapchat has a large user base among its millennial and Gen-Z audience and more than 180 Snapchatters use AR features every day.
Geoffrey Perez, head of luxury at Snapchat, said in a statement: “Dior is an...
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