• Sam Handy on adidas' UltraBOOST 21: “If We Do Our Job Right, It'll Last Forever”

    2 days ago - By Hypebeast

    Sustainability is a word thrown around the fashion and footwear industry - and more often than not, in a jaded manner. Too often, it's lost its purpose, saturated in marketing buzzwords with little meaning or quantifiable change behind them. But with the UltraBOOST 21 , adidas hopes to change this. Revealed on January 14, the UltraBOOST 21 is the latest and greatest running sneaker from adidas Running Made with at least 50 percent recycled Parley Ocean Plastic in the upper, six percent more BOOST in the midsole, a new Torsion bar, floating cage design, PRIMEKNIT+ weave and more, this new...
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