30 Percent of Smart Speaker Owners Shop By Voice, Report Says
13 days ago - By WWD
According to Adobe Analytics' latest figures on voice assistants, released Monday, more people are buying smart speakers and doing more things with it - including shopping.
In its “State of Voice Assistants” report, the company noted that - alongside typical activities, like streaming music , getting a weather forecast and setting alarms and reminders - smart speaker owners also use their devices to shop, with as many as 30 percent shopping or ordering items on devices like Amazon Echo or Google Home.
When it comes to activities surrounding conversational commerce, the report drills down...
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