• CEO Talks: Jerome Griffith of Lands' End on Stores, ‘Uni-Channel' Growth and Fashion

    4 days ago - By WWD

    No flagships, no pop-ups, nothing fashion-forward or flashy.
    Except for maybe that Airstream designed to look like a big Lands' End duffel bag that traveled through the company's home state of Wisconsin for months promoting the brand.
    Lands' End has been in turnaround mode for almost two years, seeking to reconnect with its 55-year-old heritage and customers, recoup volume lost from closing shops inside Sears, and clean up the mess left by previous managements. This year, 43 Lands' End shops inside Sears would have closed, additional leases are expiring and the company will end the year...
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