• ‘The store of the future': Inside Tommy Hilfiger's Amsterdam store

    5 days ago - By Fashion United

    Tommy Hilfiger is changing the way it does retail. With floor-to-ceiling interactive monitors, personalised embroidery stations and even a cafe, it's safe to say that the US label's revamped Amsterdam store is a peak into the future of retail. While the official opening of the store is set for 15 December, FashionUnited was invited to take a sneak peek at the store that promises to be ‘the shop of the future'.
    So why the revamp? Well, Tommy Hilfiger is looking - like many leading fashion brands - to shift its focus to an omnichannel strategy, combining the best of the online and...
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