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  • Michael Kors Leans Into Chinese Valentine's Day With New Ambassadors

    4 monthes ago - By WWD

    BEIJING - It's a tough act to follow a megastar like Yang Mi, the face of last year's Michael Kors Chinese Valentine's Day campaign. So for this year's occasion, the brand tried a different tack - tapping not one but two famous faces: Gen Z actors Leo Wu and Lareina Song.
    It's not the only thing about the campaign the brand has expanded. While last year was the first time Michael Kors produced a special capsule collection for the occasion - consisting of two purses - this year's collection has grown to 30 items.
    With a campaign shot by photographer Kai Z. Feng, the collection features...
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