Fashion Film Festival Milano to Support ICE's Initiative in China
2 monthes ago - By WWD
MILAN - The fifth edition of the Fashion Film Festival Milano has offered its support to the “Style Routes to Shanghai” project, aimed at showcasing a selection of Italian labels in the Chinese city during Shanghai Fashion Week running Oct. 11 to 17.
The partnership comes in the form of a short fashion movie produced by the festival committee, which will be screened during the upcoming edition of the event running Sept. 20 to 25 in Milan, in conjunction with the city's fashion week, and also in Shanghai during the local fashion week.
The “Style Routes to Shanghai” initiatives was first...
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