• H&M incorporates Lycra's Coolmax technology into menswear collection

    1 month ago - By Fashion United

    H&M released its new collection of menswear this week, featuring
    Lycra's Coolmax technology to keep wearers cool, dry and comfortable.
    Coolmax technology is integrated within the weave of the fabric itself. The fiber allows air to pass through due to cross-sections that wick moisture to the surface of the fabric. With this design, clothing will keep its functionality even after washing.
    H&M has used Coolmax throughout key summer styles and wardrobe essentials, such as faded denim jeans, crewneck T-shirts, square-cut trunks and mesh sneaker socks.
    The collection includes several styles that...
    Read more ...