Instagram Brings Shopping to Stories
4 monthes ago - By WWD
Not only does Instagram want to remain a source of style inspiration, it wants to go a step further by extending its shopping features into Stories, the company said Tuesday.
The photo-sharing network's users can already buy things through the main feed, thanks to shoppable tags. Now, the decision to bring purchasing power to Stories was a natural evolution, Susan Rose, Instagram's head of product marketing for business, told WWD.
“The growth in Stories, and the creativity and the way that people are using them to express themselves has certainly played a part. Now brands are expressing...
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