Is Burberry's Instabuzz enough to sustain growth?
6 days ago - By Fashion United
Ricardo Tisci is bringing a new buzz to Burberry, and investors are hoping his flair for social media will translate into sustained sales.
According to Bloomberg, Burberry saw an increase in wholesale orders from
Tisci's debut collection, called “Kingdom." Order value doubled from the previous year in Europe, the Middle East and Africa, Chief Financial
Officer Julie Brown said Thursday after the company reported progress on a drive to boost its exclusivity and bolster its financial results. The shares rose as much as 2.4 percent in early London trading.
Burberry is keen its generated buzz...
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