Pinterest Tips for Inspiring Back-to-School Shoppers
4 monthes ago - By WWD
According to the National Retail Federation, shoppers funneled $83.6 billion in back-to-school purchases last year, most of which came from college-oriented merchandise, at $54.1 billion.
So it's no surprise if younger Millennials and their families flock to social media for shopping inspiration, especially around b-t-s season.
According to Pinterest, about 47 million people scoured the site for b-t-s ideas in 2017. Pinners were 1.4 times more likely than others to buy kids' clothes or home decor items, and they tend to plan earlier than others: Research can start as early as May, with...
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