Shaq, Penney's Primed for Debut of New B&T Collection
2 monthes ago - By WWD
It's a battle of the big men.
In less than a month, Shaquille O'Neal will face off against Michael Strahan on the men's floors at J.C. Penney when the retailer launches a new line of big & tall tailored clothing for O'Neal that will join Strahan's collection that has been carried there exclusively since 2015.
Penney's tapped O'Neal in March to serve as the company's exclusive Big & Tall style ambassador and the new brand, Shaquille O'Neal XLG, is an extension of that relationship.
“It can be a very friendly competition,” said James Starke, senior vice president and head of merchandising...
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