SMCP Bulks Up Digital Reach With Farfetch partnership
4 monthes ago - By WWD
PARIS - SMCP, the group behind Sandro, Maje and Claudie Pierlot, continues to broaden its digital reach, revealing Wednesday it has forged a partnership with Farfetch for distribution of the Sandro label.
“We are convinced that having our products on Farfetch will contribute to Sandro's digital expansion across the globe, positioning it as a high-end luxury brand and enhancing its worldwide visibility and awareness,” said Isabelle Allouch, chief executive officer of Sandro, in a statement.
The contemporary French label, which falls in the “accessible luxury” apparel category with youthful...
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