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  • Undone Moves Into the U.S. Market

    4 days ago - By WWD

    Undone, the customizable watch brand that's based in Hong Kong, is focusing on the U.S.
    Michael Young built a reputation in the watch industry by collecting vintage watches, supplying companies such as Hublot and Omega with parts, and customizing Rolexes for high-end brands. Because of the high price points on custom watches, which start at $20,000, Young thought there was space in the market for an affordable, well-made custom watch option and introduced Undone in 2014.
    His relationships with suppliers and knowledge of the supply chain has allowed him to offer models that retail from $265...
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