• Heist launches The Nude Project

    4 days ago - By Fashion United

    Heist, the British start-up renowned for its break-through innovation and consumer-centric approach to underwear, has identified nude shades that are representative of women across the globe. Using insights from 100,000 women and data science to analyze swatches of skin tones from a dedicated microsite, Heist has answered one of fashion's most overlooked questions;
    "what is nude?".
    "Our insight was that unless there existed a data driven breakdown of a statistically viable cross section of the female population in any given country, the fashion industry would be incapable of providing nude...
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