ThirdLove Extends Into 24 New Bra Sizes
4 monthes ago - By Fashionista
When Heidi Zak launched ThirdLove in 2013, she did so with a mission: to have a bra for every woman. Considering how bra sizes and breast shapes can vary between women, it was certainly an ambitious goal, and by launching half sizes, the company was able to get a good head start. But the...
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Intimates Brand ThirdLove Adds Sizing Options
4 monthes ago - By WWD
Fast-growing online intimates brand ThirdLove has added 24 new sizes to its bra collection.
According to Heidi Zak, cofounder and co-chief executive officer of ThirdLove, the expansion was based on curated data that indicated the demand for the broader range of sizes. The company also conducted a beta test in June 2017 that sold out in eight days. That resulted in a wait list of 1.3 million women for the new sizes. ThirdLove's size range - it now offers a total of 70 options - includes band sizes ranging from 28 to 48, and cup sizes ranging from an AA through H. The company also offers...
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