Jordan Brand Taps into the Women's Market
6 monthes ago - By WWD
The Jordan brand believes there's an untapped market of women who respect the company's legacy but want more options made just for them.
“Women have a deep passion for the brand,” said Andrea Perez, vice president and general manager of women's at Jordan. “They are really interested in sneakers now and the spring collection is the first step of a long-term commitment to this customer.”
The women's Air Jordan I Hi Zip.
The brand expounded on that commitment during a panel that took place at Spring Street Studios in New York on Thursday afternoon, which included Perez along with Linda...
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