Louis Vuitton Opens Pop-up Made of Fragrance Packaging
1 month ago - By WWD
Louis Vuitton is celebrating its new line of men's fragrance by hosting a pop-up - made entirely of fragrance packaging.
Held at Rockefeller Center, the space is designed to look like a flower, featuring around 3,000 white stacked paper tube packages. More than 100 fragrance bottles, created by Australian industrial designer Marc Newson, light up the center display.
The pop-up is held in celebration of Louis Vuitton's first collection of men's fragrance: an offering of five scents - L'Immensité, Nouveau Monde, Orage, Sur La Route and Au Hasard - and an oud perfume, Ombre Nomade. The line...
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