Louis Vuitton Pre-Fall 2019
7 days ago - By WWD
Louis Vuitton has tapped an all-star cast for its pre-fall look book, cementing a growing trend for pre-collections - traditionally viewed as commercial filler between runway shows - to act as major communications platforms for luxury brands.
Having staged a celebrity-laden cruise show in the South of France in May, creative director Nicolas Ghesquière showcased his pre-fall looks on 17 personalities covering a broad generational swathe, with stars recruited from highbrow Oscar-winning movies and hit TV shows.
“These women embrace the various personalities that embody fashion at Louis...
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