• Macy's Jeff Gennette Talks Beauty at CEW Luncheon

    6 days ago - By WWD

    Macy's is homing in on its customers.
    “The customer has more choice than ever,” said Macy's Inc. chairman and chief executive officer Jeff Gennette. “Brands and retailers are on notice about how we're going to have a customer-centric strategy versus a brand-centric strategy and that is where Macy's has been mining for the last couple of years.”
    The company has homed in on what Gennette calls Macy's “fashionable spender,” who is looking to spend on beauty and shoes, and is working to reduce friction across the shopper journey by ramping up digital initiatives, including mobile, which...
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