• Balmain Opens First Italian Flagship Store

    7 monthes ago - By 10 magazine

    More Balmain business on this Monday morning. Olivier Rousteing has been hard at work in Milan, envisioning, creating and producing the brand's first Italian flagship store. But as we know, Olivier doesn't do basic, and so this is no normal store opening. In a virtual reality experience, called ‘My City of Lights,' customers are invited to go inside Olivier's mind, a cruise through his creative process. So extra, so necessary. The Balmain stylised Oculus VR headsets journey through a burning Baroque castle and then into a cathedral. Dramatic. A cathartic Balmain experience, as always. We...
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  • Abercrombie & Fitch to Open Second U.K. Location

    Abercrombie & Fitch to Open Second U.K. Location

    7 monthes ago - By WWD

    LONDON - Abercrombie & Fitch is set to open its second retail location in the U.K., in Manchester's Trafford Center, this August.
    The store will be designed according to the company's new retail prototype introduced in February.
    The new prototype is designed to encourage more product trials and to set a more modern vision for the brand with fitting rooms featuring controls for light and music, private suites to accommodate large groups and purchase points throughout the space, to enable quicker checkouts.
    The company said that the new model, which has been incorporated in seven retail...
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  • Zara Opens Temporary Store in Milan

    7 monthes ago - By WWD

    MILAN - Zara inaugurated on Monday its first Milan temporary shop inside the flagship on Corso Vittorio Emanuele II, which is being revamped and will reopen in September.
    The Spanish fast-fashion giant unveiled the temporary shop project in January in London's Westfield banner, which was also being renovated.
    Designed by Spanish studio Elsa Urquijo Architects, the Milan outpost, which will be open through July, combines the experience of a physical retail space with online-focused services. In particular, customers will experiment a full digital shopping session in the store. While they...
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  • Maison Alaïa Opens First London Flagship

    7 monthes ago - By WWD

    LONDON - In what's shaping up to be a major year for Maison Alaïa in the U.K., the house founded by the late Azzedine Alaïa will open a flagship here on Tuesday.
    This is the Paris-based Alaïa's first flagship outside the French capital, where it currently operates two stores and sells at shops including Galeries Lafayette, 10 Corso Como and Harrods.
    Located at 139 New Bond Street - near to IWC and Fendi - the 6,000-square-foot London flagship spans three floors. The store will stock Alaïa's full range, including ready-to-wear, shoes, bags and accessories as well as limited-edition pieces...
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