• Maison Alaïa Opens London Store

    7 monthes ago - By 10 magazine

    The wait is over. Today, At 139 Bond Street, the Azzedine Alaïa flagship London store opens. Bittersweet. Much more than just a three floor store, this is the heart and soul of Alaïa, his vision come to life. Designed and finalised by Azzedine himself in collaboration with Carla Sozzani, into the Alaïa vortex the store swirls. This is another world, one where only the chicest of women shop. Alaïa's epic love and desire for the best of the best is evident in the chosen designers and artwork that come alive within these historic walls. Lit to pure perfection, daylight floods through huge...
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