Panache Introduces ‘Find Your Fit' Campaign
7 monthes ago - By WWD
Panache wants women to know their bra size.
The intimate apparel brand is continuing its “Find Your Fit” messaging that it developed in 2017 after finding out that more than half of women have never had a professional bra fitting. The campaign included 400 global fit events that took place in the U.K., Europe, U.S. and Australia.
“When we learned this stat, we realized the importance of creating regional fit events,” said Sarah Froggatt, marketing director at Panache. “Panache's ‘Find Your Fit' events are giving women an opportunity to discover their true bra size and find styles that...
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