Smythson appoints new chief executive
28 days ago - By Fashion United
British luxury brand Smythson has appointed Xavier Rougeaux as chief executive officer, effective October 2018, as it looks to enhance the brands “omnichannel experience and boost global awareness”.
Rougeaux, who previously served as chief commercial officer at Smythson during a period of international expansion, where he defined the brand platform and bridged Smythson's paper and leather goods offering, creating the now iconic Panama collection, re-joins the luxury brand after holding a series of senior executive roles at brands such as Loro Piana, Valextra and
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