Estee Lauder Is Paying NASA $128K USD to Photo Its Skin Serum in Space
12 days ago - By Hypebeast
With the ongoing Coronavirus, many brands are shifting gears and making use of its budget that's not spent on yearly activations. Not only is the food industry getting in on the creative action, as seen with Pizza Hut , Philadelphia Cream Cheese , and KFC , but now cosmetic brand Estee Lauder is taking things out of this world - literally. Rather than using its spend for a big Instagram influencer , Estee Lauder is contracting NASA to take 10 bottles of its Advanced Night Repair to the International Space Station where it will be featured in a photoshoot in the Cupola observational module...
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