• Michael Kors launches scavenger hunt experience for NYC consumers

    4 days ago - By Fashion United

    Michael Kors is taking its shoppers on an experiential game that is purposed for consumer engagement rather than retail.
    In promotion of a new campaign advertising its Wonderlust fragrance and starring Gigi Hadid, the New York-based brand will host a treasure hunt for its New York City consumers on July 15 and 16. The game will begin at the Michael Kors Rockefeller Center store, where participants may pick up an experience map.
    These maps will guide participants to three interactive stops that include an in-store photo booth, a "shellphone" in Rockefeller Center and a customized Wonderlust...
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