• Swarovski Updates Its 32-Year-Old Iconic Swan Logo

    2 monthes ago - By Hypebeast

    After 32 years, the iconic crystal brand Swarovski has updated its Swan logo. The Austrian company contracted General Idea - the same New York-based agency that's worked with Louis Vuitton, Moncler, and Coach, to name a few - to update its branding identity. Now under the helm of Giovanna Engelbert as the Creative Director, this new update invites the public to "ignite" their dreams. Gone are the gradient wings of the Swan and now in place is a logo that's inspired by organic lines of historic Austrian design and the ever-forward momentum of the brand. The Swan turns its head upwards and...
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