Boss RTW Fall 2022
3 days ago - By WWD
Boss has spoiled international guests with blockbuster spectacles in recent season, from the event in the Dubai desert to last year's baseball-themed fest in Milan.
Yet Thursday night's extravaganza was a high-voltage event for more reasons than those provided by the expected ingredients such as the stellar cast, the ginormous city arena, the influencer-packed front row, the stunts and an after party.
This event struck a few chords, balancing marketing acumen (the see now, buy now collection was instantly shoppable on TikTok in the U.K and via the website livestream video in the EMEA...
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