Tommy Hilfiger to Host NYFW Show Inside Roblox's Metaverse
2 monthes ago - By Hypebeast
With a new " phygital " fashion show, Tommy Hilfiger is set to return to New York Fashion Week for the first time in three years with its "See Now, Buy Now" collection. The American clothing brand's physical Autumn 2022 show will take place on September 11 at the Skyline Drive-In in Brooklyn, and will also be live streamed to Roblox users - where avatars wearing the collection will walk through the metaverse platform's virtual New York City. The metaverse platform currently plays host to a global community of over 50 million daily users. The new retail concept takes a twist on Tommy...
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