• Balenciaga Steps Into the Metaverse With New Business Unit

    1 month ago - By Hypebeast

    Balenciaga is expanding its digital fashion offerings with the announcement of its forthcoming business unit dedicated to the metaverse. Announced on December 1 by Balenciaga's CEO Cédric Charbi, the new venture is tasked with exploring commerce and marketing opportunities in the expanding metaverse. “The use-ability is the point that's missing, but that's making gigantic steps every day,” Charbit said during The Business of Fashion 's annual VOICES gathering. “Right now the climax of interaction with a luxury brand is that you click like, or comment or buy something. I think we can get to...
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  • Balenciaga to launch metaverse business unit

    Balenciaga to launch metaverse business unit

    1 month ago - By Fashion United

    Image: Balenciaga video game still
    If there was any doubt luxury brands are digitally lagging behind the rest of the fashion industry, Balenciaga is shattering perceptions. The Kering-owned Maison announced on Thursday it has created a separate team dedicated to the metaverse and to explore the economic opportunities that lie in this yet untapped digital realm.
    The announcement was made by Balenciaga chief executive Cédric Charbit during Business of Fashion's annual Voices gathering.
    “The usability of digital fashion is the point that's missing, but that's making gigantic steps every day,”...
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