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Menswear brand Jack & Jones to prioritise organic cotton
1 month ago - By Fashion United
Image: Bestseller; Jack & Jones
Bestseller's biggest menswear brand Jack & Jones is committing to securing more traceable organic cotton as it increases its direct-to-farm cotton usage.
For 2023, Jack & Jones will increase its direct-to-farm cotton “significantly” to represent 25 percent of its expected total amount of cotton for the coming year. The cotton will be used for its NOOS programme which covers approximately half of the menswear brand's total turnover and focuses on styles that can be used season after season.
Last year the brand booked lint from various direct-to-farm...
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